How can I help you?

I am a Product Designer with 4+ years of experience designing digital products end-to-end in complex, social-impact contexts, backed by a decade in digital media and visual communications.

I work closely with product managers, engineers, researchers, and stakeholders to translate user and business needs into thoughtful, accessible experiences. My work spans discovery, design, usability testing, iteration, and delivery, with a strong focus on evidence-based decision-making.

I blend creativity and strategy to craft data-backed solutions that serve and empower communities. I have designed B2B and SaaS products and services for public education, harm reduction, elderly care, mental health, post-incarceration welfare, gender-affirming care fundraising, and housing projects.

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Services

  • 01.UX/UI design for web and mobile apps

    02.End-to-end product design for MVPs and scalable solutions

    03.Redesigns for existing products to improve usability and engagement

    04.Interactive prototypes for user testing and stakeholder presentations

  • 01.Custom website design focused on conversions

    02.Mobile-first designs optimized for SEO and user experience

    03.Marketing and SEO landing pages

  • 01.Comprehensive brand identity creation

    02.Visual design systems and brand guidelines

    03.Rebranding for startups and small businesses

  • 01.Surveys and analytics reviews to validate design decisions with data

    02.Heuristic evaluations and expert reviews to identify UX issues

    03.Persona creation and journey mapping based on qualitative insights

    04.UX strategy sessions using workshops, card sorting, and task analysis

  • 01.Design thinking workshops to explore problems, ideate solutions, and prototype quickly

    02.UX strategy workshops to define user needs, business goals, and product direction

    03.Co-creation sessions with users and stakeholders to sketch concepts and map experiences

    04.Feature prioritization workshops using methods like MoSCoW, impact–effort matrix, or dot voting

    05.Live usability testing to help teams observe user behaviors and discuss findings in real time

Let’s work together!

Like what you see? I’d love to hear from you!
I’m currently available for new projects.

stpelka@gmail.com
(519) 903-8555

DESIGN • RESEARCH • STRATEGY • FACILITATION •

DESIGN • RESEARCH • STRATEGY • FACILITATION •